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Look at me! Now in 3D!

I started responding to one of my friends through a thread on Facebook, and it turned into a rant and a long post. Since the purpose of this site is for rants and/or long posts, I felt it was appropriate to share here. ;)

In response to a question I asked about CES, my friend Erik responded:

@ Jason: I’m actually surprised 3-D has taken so long to go anywhere. The technology has been around forever… and it’s never been very successful. The weird thing is I don’t know why…I think people want to see it utilized well, but it just hasn’t effectively been executed ever in a way that people have taken to it. I remember as a kid thinking it was cool just looking through those cellophane red/blue glasses and seeing figures pop out. And then there was that “Virtual Reality” gaming product that never took off. I think people have been interested, but it’s just poorly executed or too expensive. You would think after decades 3-D would have found its niche by now. Avatar is probably the most successful venture I’ve seen to date… and it’s a movie not a product you would go buy.

First… I totally agree. WTF 3D? Ever since Lawnmower Man, NO, ever since TRON we have been waiting to immerse ourselves in a world better than our own. Now I know there is a big difference between Virtual Reality and 3D, but we aren’t being entertained by either at the moment so what does it matter?

I think the biggest problem with 3D is that content producers don’t know how to utilize it best. I find that when movie producers make a 3D movie, they have to add extra “features” for the 3D crowd just because they are watching it in 3D. It’s exactly like painting a turd gold. The script sucks but “that’s ok because we’re going to add 3D elements and the audience will ooh and ahh, hem and haw! Let’s send Brendan Fraser on a ridiculous mining-cart roller coaster because we have 3D! Let’s randomly throw shit at the camera just because it’s 3D!”

I have yet to see Avatar. I was excited to see it before it was released, and I’m still excited to go see it. I will see it eventually, there’s no rush. I’m waiting for the hype and the larpers to go away, and a babysitter. But I’m really afraid they added stuff just because it’s 3D. However, James Cameron is a half-decent director and I trust he’ll entertain me. If he added “fun things” just for those goofy 3D glasses, I’ll never see another one of his movies again.

I feel 3D is an enhancement, not a primary feature. If you go to a movie just because it’s 3D, you’re going for the wrong reason!

I think the most exciting thing to happen in 3D happened in the 80s: Michael Jackson’s Captain EO at DisneyLand. THAT was SO cool. I was also 10 years old and I still believed in Santa and Leprechauns. And yes, it threw a lot of stuff at the camera, but since it WAS a novelty, it was totally okay. The fact that a lot of producers are still using the same antics 24 years later is annoying.

I think the most exciting thing about 3D in the past year didn’t belong to James Cameron. It belonged to Pixar. The re-release of Toy Story 1 & 2 in 3D is a pretty big bet in the technology. The reason being that Toy Story was never written, produced or designed for 3D in the first place. The fact that they “enhanced” an original movie by re-rendering it with a 3D camera instead of the original 2D is actually very compelling. They took something good, made it better. It wasn’t a case of “so we have this 3D thing we can do…”

Where do I see 3D headed? Well until we can grasp the fact that just because we CAN utilize a Z-axis that it doesn’t mean that every producer needs to throw shit at the camera for “surprise” elements. We, as an audience, need to let producers know that we’re over the whole “Ak! Look out!” effect. Just make a good movie, and we’ll go watch it. I suspect this is what James Cameron has done with Avatar (I’ll find out in the very near future).

On the technology side, we have so many hurdles left to jump: no more 3D-glasses, holographic or multi-layered displays, and improved virtual reality goggles are all foreseeable technologies that we’ll most likely see in our lifetime. True virtual reality environments, the ones you plugin to another world while your body lays there…like Avatar, Tron, Matrix, Minority Report, Total Recall, etc, we may be centuries away.

And for that world, which we are preparing the foundation for right now, I’d like to apologize to my great-great grandkids in advance.

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Why My Christmas is Still Merry

Sometimes, the my best method of coping is through writing. Here I am.

To say the last two months have been difficult would be an understatement. But I survived.

In November, an employee who had also become a great friend was hospitalized. He went into a coma and never came out of it. A week later he passed away. Jim was two weeks older than me. His passing really made me put my own life into perspective. Attending his funeral and meeting his parents was more difficult and more emotional than I ever could have imagined. It was a beautiful service, and a great tribute.

Last week I had to lay-off my entire department. I know these guys are pros and will quickly rebound, but we formed a very close-knit team. We were working on some great projects that may never be realized and that also kills me. But mostly, we won’t be working together anymore and I really miss that.

Last weekend, someone broke into my car in my driveway and stole $100 cash. Sure we could have used the cash, but losing it isn’t that big of a deal. What is upsetting is how violated I feel that someone broke into my car on my property. There is a sense of paranoia that occurs after these types events. Now I’m taking extra precautions to make sure my family is safe at night.

And finally, last night my sweet Grandmother passed away. She was my last living grandparent. One of the most loving and kind-hearted persons I have ever known. To her, family was everything. The most difficult part was being so far away from her during her last hours. But I did have the opportunity to call her and say goodbye. I was amazed at how cognizant and aware she was of what was happening to her. She knew her time had come and had gathered her family. She was able to call all her Grandchildren who lived far from home. How amazing.

As I sit here and think about the tragedy and life-changes that have occurred in the past two months, I find myself uncharacteristically in a sound state of mind. It would be too easy to go into a deep depression. It would be too easy to find blame and faults in the world. It would be too easy to be upset that these events happened around Thanksgiving and Christmastime…times when everything should be right and everyone be happy. Those types of emotions would be too easy to have.

I am very sad about what has happened, but I also have a full heart and realize these events had to happen. There is a time when all good things come to an end. I understand that now. I know my life wasn’t the only one impacted. It seems I had a series of events happen to me, but truth is these events happened to a lot of others too. I am grateful they occurred how and when they did. I’m grateful they happened in a short amount of time and I will be able to mourn briefly and then move on with building a better life.

But… please God and whatever karmic energy that surrounds me, no more life changes for a while, OK? Let me catch my breath before the next round.

Jim’s death was a tragedy. I am grateful I knew him. He was a generous soul, helping out with organizations like Helping Hands. His passing around Thanksgiving time might seem inconvenient, but if it was his time to go I’m glad he did it at a time when we reflect on being grateful and helping others. Now, each Thanksgiving I’ll reflect back on the few months that I knew Jim as a friend, and remind myself that volunteering my time is one of the best ways that I can show my gratitude. Thank you Jim.

Losing my entire team at DataNet Pro was very sorrowful. But it was something that had to be done. We took a gamble and tried marketing financial products in a down economy using a bootstrapped budget. It didn’t pay off. It is unfortunate, and the lay-off event seems untimely, but I’m grateful we even had the chance of working together. I had learned so much from each of my staff, in both the business world and life lessons, that I can’t even imagine what the past 9+ months would have been without them. The theme of this holiday season this year is to focus on what matters most in life. Without knowing my team and knowing what they are going through, I don’t know if I would have picked up on that. And what a remarkable people that my wife, my kids and I all have as friends and second family. Thank you to Ryan, Tyler, Lulu, Pete, Johanna, Mark, Sergei and Jim. You all inspire me!

Losing my Grandma is the saddest event of them all, but how grateful and proud I am to be part of her family. Her life, her love, and her family is an amazing legacy to be retold by generations. I know I’ll be passing down the love and values that she instilled in my Mom, and my mom instilled in me. I lived just a couple of miles from Grandma (and so did all my cousins). We were always together. It may seem that having a loved one pass at Christmas time is tragic, but in my eyes I can’t think of a more fitting and better time for Grandma to pass. This was the time of year she loved. This is the time of year we will all remember her.

For 4-5 weeks of every year her house was full of laughter of kids and adults at play, delicious smells from her cooking of stacks and stacks of sugar cookies, sounds of the door chimes from the coming and going of all the grandkids, puddles of melting snow from the boots on her landing, warmth of a fire crackling in her wood burning stove, the sights of two, sometimes three tables spread with goodies for the taking, and the love that comes from knowing everyone who walked in the door was welcomed in that house. I know that all kids think their grandparent’s are magic, but my Grandma especially was.

Merry Christmas Grandma. We love you.

Dime-A-Dozen

I wish I had resources to develop ALL my ideas. Almost six years ago I jot down a few diagrams and notes for a service that would put the likes of foursquare, Gowalla, loopt, yelp, urban spoon, and others to shame. (Sidenote: I wrote about Dodgeball 5 1/5 years ago. They died as predicted, but not exactly how I thought it would.) MY concept would help increase foot traffic to local businesses, increase the loyalty of local patrons, and could be used in urban and remote towns the same. I  just uncovered my notebook recently while I was moving around a few boxes and rediscovered a lot of ideas I scribbled down. This idea is just as solid today as it was six years ago. And it will still be viable 4 years in the future. So another multi-million dollar idea put back on the shelf until the timing is right for me. That’s okay, these ideas are “a-dime-a-dozen”.

Sometimes, you have to jump at opportunities even if it means you personally won’t reap the benefits. If you don’t you may never see your vision come to light. This year I lucked into such an opportunity. I had hired a very talented team of SEO’s and developers to build a network of websites for my employer. While we did pretty good at building the traditional sites that my company was familiar with, we were missing our killer app. We had nothing that set us apart from the many, many competitive sites in our industry. The main challenge we faced was that we didn’t have a core community website that we could use to leverage trust and authority from the search engines. This authority site had to be unique, and it couldn’t just be another blog, forum, or directory. Those are all done and dated already. We needed a different type of site. As I’ve faced this exact challenge in the past with many different clients, it’s no surprise I already had an idea for the type of site we’d need that would bring the power and authority to get the rankings we were after. Now was the time to build it, even if it means that I’d be giving my prized idea to my company as intellectual property. But, that’s part of why they hired me, to bring all my ideas that can benefit us directly and put them on the table.

I did some research and discovered it would cost us almost six figures to purchase the licensing and custom development for the type of site that I wanted to build. So I talked it over with my developers and did a quick feasibility analysis. This could be done! I told my team that this was a second priority to any other projects they were assigned. I have some brilliant developers. They were able to conquer all my projects ahead of schedule, beating my most unrealistic expectations for deadlines. They built facebook app after facebook app, all the top priority sites in queue, and a lot of single one-off projects from me and from corporate. I have worked with a lot of great developers in the past, but these two have truly shown me they are two of the best. So with a lot of projects cleared off the board, and an initiative to focus only on projects that would benefit us in SEO, I gave the guys a greenlight to work full-time on the project.

This week we are ready to launch the main project, and it’s supporting sister sites, to the public as beta. I’ll be posting about it soon as an official announcement. Stay tuned!

BTW – As much as I honor my development team in this post, I can’t say enough about the fantastic marketers that I have that make up the rest of my team! They too are brilliant, motivated, and bring a very unique set of skills and talents that contributes to the unique nature of the team. Some of our projects haven’t panned out exactly like planned, but it isn’t because of a lack of trying or lack of talent. The industry we are in is truly a bitch and very competitive. But, with the launch of our new project, I expect some great things from the result of an entire-team marketing effort in a very short amount of time. So, as before, stay tuned!