Tiger’s Reputation
Dec 1, 2009 Business & Marketing, News and Blues, reputation management
I’ve always been a fan of Tiger Woods, and I always love a good reputation management story. Unfortunately, Tiger Woods’ reputation is being slaughtered at the moment. And he’s doing nothing about it.
I have to agree 100% with Andy Beal’s comments:
He owes his fans, the media, and his sponsors an explanation.Yes, he does!
They invested their time, their money, their emotional commitment to Woods. He sold them a brand and now he’s not living up to it. Just like any other “product” its customers deserve to know why it’s not “working” the way it has for the past decade or more.
Cold? Sure! And Woods can continue to hold onto his privacy if he so chooses–as Bobby Brown would say, that’s his “perogative!” But, at some point he needs to decide what’s more important, Tiger Woods the person, or Tiger Woods the brand.
Because Tiger Woods the brand is in a lot of trouble at this point.
With OTHER huge brands riding the Tiger name: Gatorade, G2, Nike, Buick, Gillette, EA Sports, and more. All of these brands will need to rethink their sponsorships and face-time with Tiger as a spokesperson if Tiger continues to dodge the press.
I sure hope Tiger considers his reputation and decides to be a bit more vocal about the incident.