Page Strength: SEO Forensics Analysis Tool
Jul 10, 2006 Search and SEO
Rand and Matt of SEOmoz just released one of the strongest data hunting tools an SEO could hope for. Page Strength gathers important factors from Google, Yahoo, Alexa, OPD, del.icio.us, archive.org, etc, to determine the individual strength of a page when it comes to search engine trust and weight. With PageRank being skewed and not so honest, and Alexa being fairly easily manipulated, it is important to have a tool that aggregates data from multiple sources to score a page/domain as a valuable reference.
They also released a couple of cool add-ons to the tool, such as a browser buttons for your bookmark toolbar in firefox, and site tags that you can leave floating around your sites for show-n-tell, such as:
They are selling it as a very valuable tool to check your OWN page strength. And it does that just well. But, I think the value also far exceeds your own sites. There are several additional things you can use the tool for that are pretty obvious:
Competition Check – use the tool to size up domains that are competiting for your space. Where are they edging you out? Quantity or quality of links? DMOZ swarming? Age of domain? Page Strength can give you all the tools to put them under the scope.
Link Analysis – so you got offered a link trade or found a text link for sale on ebay. Are the really linked from 20 .edu and .gov domains? Are they really 8 years old? Now instead of hunting down everything individually, you can use Page Strength to keep things in check.
Domain/Site Auctions – Checking out possible purchasing a site or expiring domain? Make sure its squeaky clean by using the Page Strength check.
Who’s Who of Links – Page Strength serves as a great tool to checkup on who’s linking to you. Is the strongest page linking back to you a 2? Better start fishing.
I’ve been using Page Strength all day today and all I can say is “WOW”. This tool truly has some invaluable data in it. Its not without minor flaws for sure, but it is already a rock solid example of what an aggregate tool can do.
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